And because services like Google frequently update their algorithms to fit the constantly evolving needs of the user, the audit criteria will need to be adjusted to account for these changes.
From the code to the navigation features to the organic nature of your content, there are countless details that determine your visibility (or lack thereof). But there are ways to break it all down so it’s easier to understand.
The Audit is structured to address different pertinent issues such as Technical SEO Issues, Analytics, Keyword Targeting & Conversion Rate Optimization.
Increase Your Website's Organic Traffic?
There are a lot of technical aspects to SEO, but the core concept is easy for everyone to understand: the more useful your site is, the more people will want to visit it on their own. Instead of paying for ads or providing incentives to those who sign up for your email list, people will discover your site all on their own.
An SEO audit pinpoints which content is working and what can be scrapped. It helps smooth out technical glitches that are interfering with your traffic and allows you to get a better sense of where your website stacks up against your competitors. It can even lead you to discover new markets by taking a closer look at who’s visiting your site.
And whether you care about backlinks and redirects or not, these things do matter to your revenue. The best part is that an SEO audit often costs less than other marketing tactics when you’re comparing ROI.